Why You Need This Easy Way to Get Powerful Marketing Automation
Current marketers embrace artificial intelligence (AI) to automate and enhance data management and marketing processes. Most importantly, marketing automation has a lot of value for K12 leaders and organizations. Tasks such as email sending, drip marketing campaign, and database management should and can be automated. For example, automated data processing and marketing help with employee productivity. Engaging with said stakeholders, business partners, colleagues, and customers is an essential part of building a strong organization. In addition, it also makes your data management and marketing job a lot easier and streamlined. Lastly, it allows you to distribute information efficiently and on a large scale.
Table of Contents:
1. Data Management and marketing automation
2. Why Marketing Automation Makes Sense
3. Kinds of Emails you should definitely Automate
4. Welcome Emails to New Employee
5. Welcome Emails to New Stakeholders
6. Prospect Customer Drip Campaign Marketing Automation
7. So what are your considerations?
Data Management and marketing automation
Artificial intelligence news advises the advantages of employing database management automation in the K12 world. Plus, we’ll look into specific types of marketing emails that you can automate to make your job easier.
Through automation, we ideally:
- Have all the processes and workflows you need built-in from the start
- Account for the regulations and unique requirements of your industry
- Using an industry-specific automation leads to problem solution
The kind of automation you need is built with insider knowledge of your industry. As a result, they have the necessary processes and workflows already built in to meet industry standards. Moreover, if you work in a heavily regulated industry, industry-specific automation features help make sure you’re compliant.
Why Marketing Automation Makes Sense
Having an assistant who can handle various tasks of your data and marketing management would’ve been great, right? But due to budget constraints, you can’t afford one. A marketing automation platform can do just that! Consequently, automation provides powerful tools to help you ensure that the right email content goes to the right people at the right time. Moreover, it will also provide you with better online data reports afterward.
Also, you can automate your marketing funnel to generate leads and convert prospects. So, you can ultimately decrease your work hours while still efficiently reaching out to contacts that are more valuable. Some direct benefits of a marketing automation tool include the ability to segment your contact lists. Because of this, you can quickly send out messages to target customers without a lot of work on the backend. At the same time, you can pre-schedule sales funnel campaigns. Thus, choose one that is aligned to specific projects, products, services, or times of the year.
Kinds of Emails you should definitely Automate
You can still make use of free if not low-cost marketing automation systems to replace outsourcing marketing tasks. As a result, productivity is high without much cost or time load. That’s why your marketing team usually anticipates these types of tools.
At the same time, you can do unlimited tasks with a marketing automation platform. Thereby it can boost your marketing tactics. Here are different types of emails that are necessary to send you to your organization:
1. Welcome Emails to New Employee
Being new in an organization is a daunting experience. So you can send out emails to new employees, stakeholders, and business partners. This will help them be informed on what they can expect to happen within the organization. Not only will it make their work-life easier, but it will help them adapt to company policies and the environment. You may send your email automation platform to set up an email or a series of emails, that cover topics like:
- The basics they need to know about the company
- Highlights about the company culture and dynamics
- An overview of an organization’s day-to-day schedule
- A blueprint of the company grounds
- Important contact information such as human resources among others
Further, you should write these emails effortlessly through email automation. Send it out as necessary to additional incoming new employees, with a bit of personalization as desired.
2. Welcome Emails to New Stakeholders
Not just new employees can have difficulties adapting to a news organization. It’s a good idea to send an automated welcome email to new stakeholders to provide more information about the company. Also, they will have more specific information concerning the stockholder’s investment. Hence, making them acquainted with the top management is a great way to help them feel more involved.
Some topics you can discuss includes:
- Company’s operations, goals, and strategies they should start to get familiar with
- Existing strategies to expand the enterprise
- Links to copy of your latest quarterly report to shareholders
You should inform your stakeholders through these emails. Let them know that you’re here for them as they make the transition and help them be more involved.
Prospect Customer Drip Campaign Marketing Automation
One of the best ways to use marketing automation is to engage with B2C and B2B customers.
Prospective customers may fill up a form on your website, subscribe to your newsletters, or show interest. At this point, you should use marketing automation to add them to a sales funnel campaign. This campaign will provide them significant information over time. You can send an invitation for corporate events, webinars, and a company visit, whatever makes the most sense to you.
Doing this in a sales campaign set-up is mainly valuable. This will offer target customers time to get more familiar with your institution and seriously consider enrollment. It will also help keep your school top of mind as they continue with their search.
So what are your considerations?
You need visibility to the whole data and marketing journeys, as in every buyer touchpoint, every channel, every content asset, and every campaign that made (or didn’t make) a difference. Only with this complete picture could you hope to optimize your marketing mix. And across every buying stage in order, you can set to grow the business. Of course, you need to automate this.
If you’re not automating your company and marketing emails, you’ll likely waste both time and effort on recurring tasks. This could be done more efficiently and with more productive sales outcomes. Hence, it’s high time to look for a marketing automation solution that reduces your lead cycle and generates sales quickly. Take a quick tour of Integromat, sign up now. Get one month of the Basic plan for free. Also check out our new workshop that will give you an unfair advantage over your peers and experience for yourself how easy it really is to use Integromat.