How to Seamlessly Integrate Facebook Leads with your CRM System

Managing leads efficiently is crucial for businesses aiming to capitalize on marketing efforts. Facebook Leads Ads can bring in a lot of potential customers. But the real challenge is transferring these leads into a Customer Relationship Management (CRM) system without manual work.

Getting leads from Facebook Lead Ads into a CRM system is challenging and time-consuming when done manually.

To solve this problem, automation is key! This article will show you how to automate transferring Facebook Lead Ads to your CRM system.

Understanding CRM Systems

A Customer Relationship Management (CRM) system is a foundational tool for managing your business’s interactions with current potential customers. It consolidates customer information into a single repository, keeping it organized. This enables you to track sales, streamline processes and improve profitability. 

There are a lot of CRM systems available in the market. To mention a few, we have HubSpot, Pipedrive, Zoho, EspoCRM, Capsule CRM and more. You can take your pick. 

If you are not using a CRM system yet, now is the time to think about it. You can use a Google Spreadsheet to start. The goal is to keep a record of your customer interactions and manage relationships effectively.

Automating Facebook Lead Ads Integration

The automation of Facebook Lead Ads into your CRM system can significantly enhance your lead management process. By automating this process, leads generated from Facebook are instantly transferred to your CRM, allowing for immediate engagement and follow-up. 

Here's how to set up this automation using a platform like Make (formerly Integromat) as an example:

Step 1: Creating a New Scenario in Make

  1. Initiate a new scenario and search for the Facebook Lead Ads module.

  1. Select the New Lead module for real-time lead capture. The “instant tag” ensures that this will work in real-time. When a new lead comes in, it will automatically send it to your CRM system.

  1. Create a new webhook and connect it to your Facebook account. This will allow you to select the specific page and form you want to capture leads from.

Step 2: Configuring the Webhook

  1. Add your Facebook connection and select the desired page.

  1. Choose to capture leads from all forms or specific ones to keep the process versatile. Leaving the form empty will collect leads from all connected forms, including those created in the future.

  1. Select the fields you wish to transfer to your CRM system. Leaving it unchecked will include all available fields, but you can select specific details if necessary; we’ll keep it open to not limit the output.

Step 3: Mapping Data to Your CRM

  1. Test your setup by creating a dummy lead form on Facebook. Go to, navigate to "Instant Forms" (search if needed). Or you can also find it by clicking all tools and then searching for forms in the search bar at the top.


Create a new form if you don't have one, naming it and adding questions like "What is your favorite fruit?" along with your contact details and privacy policy link. This setup is for testing the connection to your CRM system.

  1. Use Facebook's Lead Ads Testing Tool to generate test leads and ensure the connection works.

  1. Add a Get Leads module to your Make scenario and map the fields from the New Lead module to get the actual data.

  1. Map the data accordingly to the CRM system. In your CRM system, map the full name, email address, and favorite fruit from Facebook leads. Refresh your Google Sheet, which is pre-filled with spreadsheet ID, to add this data.

Step 4: Automating the Lead Transfer

  1. Turn on the automation to have it run continuously.

  1. Leads from Facebook Lead Ads will now be automatically populated in your CRM in real-time.

Final Thoughts

Integrating Facebook leads into your CRM system doesn't have to be a manual or cumbersome process. 

With the right tools and setup, you can automate the entire workflow, ensuring that every lead is captured in your CRM system for immediate action. This not only saves time but also enhances the efficiency of your lead management process, ultimately contributing to higher conversion rates and customer satisfaction.

If you want to dive deeper into automation and streamline your digital marketing processes further, we highly recommend checking out the Make Simplified Accelerator

This course is designed to equip you with the automation knowledge and skills using Make, and leverage it to effectively transform the way you manage leads and interact with customers.

Read More Here:

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