Top 5 Weird Ways for You to Use Automation
Usually, when you are in search of info about how to automate your work, you come across lots of weird ways to automate. And you probably don’t even know what to do. I will help you choose the way of automation that meets your requirements and does not leave you dispirited. Automation can be implemented of any type – either you want to automate your work on the computer, on the level of the entire company or on one project.
True, automation is more important than lead capture these days, more people are starting to automate sequences. Some are automating entire companies. Some are starting to automate their core business process, or some are automating more complex things like physical objects. It’s all very exciting! Truth be told, there are weird ways to make the most out of automation. Here are some of the few:
Table of Contents
- Weird Way #1: Ask Your Satisfied Customers
- Weird Way #2: Validate Your Targeting
- Weird Way #3: Simulate Real Email Interactions to Sell
- Weird Way #4: Choose Your Own Adventure Selling
- Weird Way #5: Automate Testimonial Collection
Weird Way #1: Ask Your Satisfied Customers
Studies have shown that it is cheaper to sell to an existing customer than it is to acquire a brand new customer. One of the reasons for this is that you already know what they like and what motivates them. In a nutshell, it comes down to the cost of customer acquisition. To acquire a new customer through advertising or other methods, you have to pay for this process. The more expensive it is to acquire a new customer, the more you’ll have to charge a customer to break even! This is why you’re better off going after a customer you already have.
By sending them a quick survey, you are able to see what people think of your product or service. You then give them perks for taking the time to give you their honest opinion. You could give them a coupon code for next time they buy, or you could even give them a percentage off their next order. By giving people a reason to leave you a good review, you’ll be able to see what people truly think of your product and you’ll be able to change if need be. You could also ask them for a referral and reward anyone who refers you to a friend or family member who ends up buying something from you.
Weird Way #2: Validate Your Targeting
The first thing you need to know when coming up with a marketing strategy is EXACTLY who you’re after. If you know your customer then you could tailor your marketing efforts to them and they will be more likely to respond to your offers. There are a few ways of finding out more about your potential customers. If you have a product or service, look at your website analytics to see which pages are getting the most traffic and which countries, cities and even time zones they’re from. You could also carry out a survey or host a giveaway. Be sure to reward your followers for sharing their opinions with you! If even one of these strategies works then you can carry on executing your plan. This will help you grow your customer base.
This is similar to the previous way of using automation to leverage your customers for lead generation. To validate your targeting hypothesis, you should conduct surveys in order to see the effects your targeting decisions have on customers’ responses to your advertisements. While you could always make changes to your targeting, the data you’ve collected are important to accurately target customers for your ads in the future.
Weird Way #3: Simulate Real Email Interactions to Sell
It’s important to simulate real-world interactions with the people who matter the most. One of the best ways to do this is with email. Email is one of the easiest and most efficient forms of communication. It helps you get things done in a timely manner. The great thing about email is the ability to test the waters with prospective clients or customers. You can use email to put your display copy and some of your direct mail copy to the test and see what sticks and what doesn’t.
Try “invisible selling.” Here is what you would do: first, make sure you have a live order form or shopping cart for a specific product. Then, send an email to leads toward the end of the buying cycle educating them on the offer a bit. Afterwards, ask them to email a specific email address for more information. Do not send any links or anything. Just add a call to action (CTA) saying “Email this specific inbox for more information.” Once someone replies to that address, they get back an email automatically that attempts to close on the offering and drives the recipient to an order form or shopping cart.
Weird Way #4: Choose Your Own Adventure Selling
Did you ever read those Choose Your Own Adventure books back in the day? You’re probably familiar with the general idea. Use this same tactic. You can create a really engaging nurture campaign. Nurture campaigns are vital in the inbound marketing world. Whether you’re in e-commerce or B2B, nurturing potential customers is a great way to get your product in front of the right people in a way that is not too pushy with call to actions directly in the email.
Automating a nurture campaign is a good way to attract new subscribers to your email list. Even if you’re not a marketer or you’re not in marketing, if you have an email list, you know that nurturing campaigns can be pretty time consuming. That’s why it’s important to automate your nurture campaigns. Integromat, for example, is a great tool that allows you to automate your nurture campaign. You can set it up so that each time a new subscriber opts in, they’re automatically sent to a drip campaign. They also have a built-in segmentation engine, which allows you to segment your list, so that you can send targeted emails to a certain group of subscribers.
Weird Way #5: Automate Testimonial Collection
Collecting customer testimonials can be a difficult task. Oftentimes, customers are not comfortable giving you an opinion on the product or service, especially if it’s negative. This is where automated feedback collection comes in. By building a simple app or website where clients can give you an opinion or feedback on your product or service, you can painlessly collect testimonials over time. This helps in providing tools to make constant improvements.
You just need to add a bit of code into your WordPress admin and you’re good to go! Once you add the code, you can add the widget to any sidebars on your site. There’s even a testimonial archive page you can use to showcase your best testimonials.
Automating is an essential part of growing your business. A lot of entrepreneurs are hesitant to automate because they are worried about their product quality or business efficiency. However, the truth is that there are many things you can automate to make it easier on yourself, your employees, and your customers. The trick is to figure out what your existing process is. If you have many steps, you can likely apply automation to a few of them.
Learn more about automation and how it can help you devise weird and innovative ideas to boost your marketing efforts. Imagine you are able to save up to 20 hours per week, without any loss of quality or even improve quality? Would you like to become an adaptable leader instead of a repetitive follower? Well, if you answered Yes to any of the previous questions then this is the course for you! Integromasters is the best course available to learn automation and adapt it to your business processes. Detailed instructions and mastermind facebook group are included and more. If you’re looking for a way to start automating your business today, Integromasters is the best place to start.